“When we think about monetization, at the very highest level it was, ‘How do we give a free Diablo experience to hundreds of millions of people, where they can literally do 99.5% of everything in the game?'” Ybarra said. Blizzard itself has also said in a statement to LA Times that “most of the players” are not spending money in the game. Speaking in a recent interview with Los Angeles Times, Ybarra said that the vast majority of the game is accessible to everyone for free, and that it’s only in its endgame that issues with microtransactions come in, and that ultimately he feels “very good” about the game as an introduction to the series. The free-to-play action RPG enjoyed the biggest ever launch for a Diablo game to date in terms of pure numbers, and raked in over $24 million in revenue in its first two weeks, though it’s also been widely panned for its aggressive monetization, with many criticizing how heavily it pushes players towards spending money in its endgame.īlizzard president Mike Ybarra has defended the game and its monetization, however. The gap between Diablo Immortal’s critical reception and the success it has enjoyed otherwise is quite massive.
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